Lapidot Optic - Creative retouch
The client provided a photo in witch a man was resting inside a contact lens , leaning his head on a white pillow wearing a white T shirt and a pajama , bare footed . The request was that he would wear blue jeans and shoes , that the pillow would be blue and that he would have a laptop computer on his chest . Everything had to look integral including reflections on the computer screen and the transparency of the lens. Client: Lapidot Medical Adverising Agency: 4Four Art direction: Noam Gazit